Expansion in Africa for Pragmatic Play through partnership with Betfounders

Pragmatic Play, a leading content provider in the iGaming industry, has partnered with Betfounders to boost its presence in Africa. The partnership, which focuses primarily on the key market of Nigeria, is part of Pragmatic Play's ongoing expansion efforts on the continent.

The integration of Pragmatic Play's content into Betfounders' platform will offer a wide array of gaming options to operator partners. This includes Slots, Live Casino, and Virtual Sport content, providing access to Pragmatic Play's award-winning titles such as Sweet Bonanza, Gates of Olympus, and Sugar Rush.

Artur Harutyunyan, CEO of Betfounders, finds Pragmatic Play's multi-product portfolio appealing to a diverse demographic. He believes this deal will serve as a catalyst for growth in Africa for both companies. The integration is expected to provide exceptional content to Betfounders' customers, further enhancing their gaming experience.

The partnership is aimed at accelerating Pragmatic Play's growth in Africa, particularly in markets like Kenya, Tanzania, Uganda, and Ghana. This aligns with the broader industry trend of expanding in Nigeria’s regulated and growing iGaming sector after recent regulatory developments and expansions by other companies in the country.

Artur Harutyunyan expressed his enthusiasm about the partnership, stating, "We are thrilled to partner with Pragmatic Play, a leading content provider in the iGaming industry. Their multi-product portfolio appeals to a diverse demographic, making them an excellent addition to our platform."

This is the latest collaboration in Pragmatic Play's ongoing expansion efforts across the African continent. However, it's important to note that this partnership does not involve any specific mentions of Rami Abi Ramia or ARRISE, the company powering Pragmatic Play.

In conclusion, the partnership between Pragmatic Play and Betfounders marks a significant step in Pragmatic Play's expansion strategy in Africa. It promises to bring a rich gaming experience to players across the continent, particularly in Nigeria.

Players in Africa can anticipate an increase in their gaming experience due to the integration of Pragmatic Play's casino-games, such as Slots and Live Casino, into Betfounders' platform. This partnership, which prioritizes the key market of Nigeria, follows Pragmatic Play's goal of expanding its casino-and-gambling offerings across Africa, aligning with the current gambling-trends in the continent.